SYDNEY RESTAURANT GROUP · A FOUR-VENUE LUNCH DEAL
The $22 lunch deal filled more tables at all four venues. Should we keep it?
Recommended action
Keep the lunch deal at Surry Hills and North Sydney only: about $880 a week more lunch profit.
Orders rose 56%, but profit per order fell from $18 to $12. Surry Hills and North Sydney gained $880 a week; Parramatta and Manly lost $1,160.
See the analysis

Data and checks
- POS receipts by venue
Compare lunch orders and spend per order, four weeks before and during the deal.
- Recipes & ingredient costs
Cost the meals and drinks actually sold in each period.
- Rosters & waste logs
Add the extra lunch shifts and waste recorded at each venue.
The figures
Weekly orders rose from 640 to 1,000 and sales from $17,920 to $22,000. With $10 of food and drink per order, profit per order fell from $18 to $12. After $560 of extra shifts and $200 of waste, lunch profit fell from $11,520 to $11,240 a week.
Judge the deal venue by venue on lunch profit after food, extra staff and waste, not on how busy the room looks.

Stock & demand
Operations